Social Media Programs in Lexington, Kentucky

Getting a Social Media Degree in Lexington, Kentucky

If you’re considering a career in social media marketing or digital marketing, earning a Social Media Degree is an excellent step toward achieving your professional goals. Social Media Degree programs provide comprehensive training in content creation, analytics, and strategy, equipping graduates with the skills needed to thrive in today’s digital landscape. This guide will explore the options for pursuing a Social Media Degree in Lexington, Kentucky, from local programs to nearby alternatives, as well as employment opportunities and certifications to boost your career.

About Lexington, Kentucky

Lexington, known as the “Horse Capital of the World,” is the second-largest city in Kentucky and a hub for education, innovation, and culture. Situated in the heart of the Bluegrass region, Lexington boasts a thriving economy with strong ties to equine industries, healthcare, and technology. The city is home to iconic landmarks such as the Kentucky Horse Park, Keeneland Race Course, and the Mary Todd Lincoln House. For more information about Lexington and its resources, visit the Lexington-Fayette Urban County Government website.

Social Media Degree Programs in Lexington, Kentucky

Lexington offers a variety of options for students interested in pursuing a degree or training in social media and digital marketing. Below are some local programs and nearby alternatives:

  1. University of Kentucky

    • Program: Bachelor’s and Master’s Degrees in Communication (with specializations in Media and Mass Communication, Strategic Communication, and Digital Media Studies)
    • Location: Downtown Lexington
    • Overview: The University of Kentucky provides robust communication programs that integrate social media strategy, digital content creation, and analytics. The curriculum emphasizes both theoretical and practical knowledge, with opportunities for internships and research.
    • Website: University of Kentucky – Communication Programs

  2. Transylvania University

    • Program: Digital Arts and Media Degree
    • Location: Downtown Lexington
    • Overview: Transylvania University offers an interdisciplinary program combining digital media, art, and technology. Students gain hands-on experience with industry-standard tools and develop skills in multimedia storytelling and social media management.
    • Website: Transylvania University – Digital Arts and Media

  3. Bluegrass Community and Technical College (BCTC)

    • Program: Social Media Marketing Certificate (part of the Associate in Applied Science in Business Administration)
    • Location: Lexington (Cooper Campus)
    • Overview: BCTC provides a focused certificate program in Social Media Marketing, ideal for students seeking a shorter, skill-based credential. The program covers topics such as social media strategy, content creation, and analytics.
    • Website: BCTC – Social Media Marketing Certificate

If you’re unable to find a suitable program in Lexington, consider nearby institutions like Eastern Kentucky University, located 26 miles away in Richmond, Kentucky, which offers a Bachelor’s in Public Relations with a focus on social media.

Social Media Employment Opportunities in Lexington

Lexington is home to numerous marketing agencies, digital firms, and organizations with strong social media departments. Here are a few noteworthy employers:

  1. Cornett

    • Location: Downtown Lexington
    • Overview: Cornett is a full-service advertising agency specializing in creative campaigns and digital marketing strategies. They frequently seek talent for roles such as Social Media Strategist and Content Creator.
    • Website: Cornett Careers

  2. Bullhorn Creative

    • Location: Northside District, Lexington
    • Overview: Bullhorn Creative focuses on branding and digital marketing, helping businesses develop impactful social media strategies. They offer opportunities for creative professionals in roles like Social Media Manager and Digital Content Specialist.
    • Website: Bullhorn Creative Careers

  3. Fayette Alliance

    • Location: Downtown Lexington
    • Overview: Fayette Alliance is a nonprofit organization that uses social media to promote community development and advocacy. They often hire professionals skilled in social media and digital marketing to manage campaigns and outreach.
    • Website: Fayette Alliance Careers

Prerequisites for Social Media Degree Programs

Admission requirements for Social Media Degree programs in Lexington typically include:

  • A high school diploma or GED.
  • SAT or ACT scores for undergraduate programs.
  • GRE scores for graduate programs (when applicable).
  • A minimum GPA of 2.5 for undergraduate programs and 3.0 for graduate programs.
  • Some programs may require a portfolio of work or a personal statement.

Industry Certifications for Social Media Professionals

Certifications can enhance your credentials and demonstrate expertise in social media marketing. Consider pursuing the following certifications:

  1. Hootsuite Social Marketing Certification

    • Provider: Hootsuite Academy
    • Overview: Covers social media strategy, content creation, and analytics.
    • Website: Hootsuite Academy

  2. Meta Certified Digital Marketing Associate

  3. Google Digital Marketing & E-commerce Certificate

    • Provider: Google Digital Garage
    • Overview: An in-depth program covering digital marketing fundamentals, including social media strategy.
    • Website: Google Digital Garage

Get Started Today

Earning a Social Media Degree in Lexington, Kentucky, opens the door to a rewarding career in digital marketing. With a variety of local programs, strong employment opportunities, and industry-recognized certifications, now is the perfect time to take the next step. Reach out to one of the schools mentioned above to learn more about their programs and start your journey toward a successful career in social media marketing.