Getting a Social Media Degree in Kansas, Kansas

The role of social media in modern communication and marketing has never been more significant. Pursuing a Social Media Degree in Kansas offers students the opportunity to develop expertise in digital marketing, content creation, and social media strategy. This guide will provide an overview of the educational paths available, the prerequisites, and the career opportunities awaiting graduates in Kansas.

Why Pursue a Social Media Degree in Kansas?

Kansas, known as the Sunflower State, is a hub of opportunity for aspiring social media professionals. With a growing population and a vibrant business community, Kansas provides an ideal environment for budding marketers and content creators. According to the Kansas Board of Regents, the state is home to several accredited institutions offering advanced degrees in social media and related fields.

Professionals in advertising, promotions, and marketing management earn a median annual salary of $133,380 nationwide, according to the Bureau of Labor Statistics. The field is projected to grow 10% from 2021 to 2031, faster than the average for all occupations, making this an excellent time to enter the industry.

Prerequisites for Social Media Degree Programs

Admission requirements vary by program and degree level. Common prerequisites include:

• For Bachelor’s Programs: High school diploma or GED, minimum GPA (e.g., 2.5 for the University of Kansas), and standardized test scores (e.g., ACT or SAT).
• For Master’s Programs: A bachelor’s degree in a related field, minimum GPA (e.g., 3.0 for Kansas State University), letters of recommendation, and a statement of purpose.
• Some programs may also require a portfolio showcasing creative or professional work.

Typical Program Curriculum

Social Media Degree programs typically include coursework in the following areas:

• Core Courses: Social media strategy, digital marketing, content creation, and brand management.
• Specializations: Options may include public relations, analytics, or influencer marketing.
• Capstone Projects and Internships: Many programs offer hands-on opportunities to apply learned skills in real-world scenarios.

Bachelor’s programs generally take four years to complete, while master’s programs can be completed in one to two years, depending on the program structure.

Social Media Degree Programs in Kansas

Kansas offers a variety of educational opportunities for students interested in social media. Below are some top schools offering relevant programs:

1. University of Kansas

• Program: Bachelor of Applied Science in Professional Performance
• Location: Lawrence, KS
• Details: This program focuses on social media influencers, athletes, and other performers, offering courses in ethics, marketing, and personal finance.
• Accreditation: Higher Learning Commission (HLC)
• Learn more here

2. Kansas State University

• Program: Master of Science in Mass Communications
• Location: Manhattan, KS
• Details: This graduate program emphasizes mass communication initiatives, offering courses in communication theory, digital media audiences, and strategic health communication.
• Accreditation: Higher Learning Commission (HLC)
• Learn more here

For students in Kansas, these universities are within a reasonable distance and provide accredited, high-quality programs tailored to social media professionals.

Social Media Employment Opportunities in Kansas

Kansas is home to several major marketing agencies and companies with strong social media departments. Below are a few notable organizations:

1. Barkley

• Location: Kansas City, MO (approximately 40 miles from Kansas City, KS)
• Specialty: Full-service marketing with expertise in social media strategy and brand development.
• Careers Page: Barkley Careers

2. VMLY&R

• Location: Kansas City, MO
• Specialty: Global marketing agency specializing in digital storytelling and social media campaigns.
• Careers Page: VMLY&R Careers

3. Sprint (now part of T-Mobile)

• Location: Overland Park, KS
• Specialty: Telecommunications with a robust social media marketing presence.
• Careers Page: T-Mobile Careers

These companies offer excellent opportunities for social media professionals looking to advance their careers.

Industry Certifications

In addition to a degree, earning industry certifications can enhance your resume. Recommended certifications include:

• Meta Certified Digital Marketing Associate
• Google Ads Certification
• HubSpot Content Marketing Certification
• Hootsuite Social Marketing Certification

These certifications are recognized nationwide and can complement your academic credentials.

Cost and Financial Aid

The cost of earning a Social Media Degree in Kansas varies by institution. For example:

• University of Kansas: Tuition for in-state students is approximately $11,166 per year.
• Kansas State University: Graduate tuition is approximately $460 per credit hour for in-state students.

Financial aid options include federal loans, grants, and scholarships. The Kansas State University Scholarships page provides a list of opportunities available to students.

Career Advancement Opportunities

Graduates with a Social Media Degree can pursue a variety of careers, including:

• Social Media Manager: Oversee social media strategies for organizations.
• Content Creator: Develop engaging multimedia content.
• Digital Marketing Specialist: Coordinate online marketing campaigns.
• Brand Manager: Manage brand identity and online presence.

Social media skills are also in demand in adjacent fields such as public relations, event planning, and e-commerce.

Get Started Today

Earning a Social Media Degree in Kansas is an excellent step toward a rewarding career in a fast-growing industry. With the right education and training, you can unlock opportunities in digital marketing, content creation, and brand management. Contact a school today to learn more about their programs and begin your journey toward a successful career in social media.