Social Media Programs in Bakersfield, California

Getting a Social Media Degree in Bakersfield, California

In today’s digital-first world, a Social Media Degree can be a gateway to a dynamic and rewarding career. Social media is no longer just a platform for connecting with friends; it has evolved into a powerful tool for businesses to engage with audiences, build brands, and drive revenue. A Social Media Degree equips students with the skills to manage online communities, create compelling content, and analyze campaign performance—all essential in today’s competitive job market.

If you’re considering pursuing a Social Media Degree in Bakersfield, California, this guide provides a comprehensive overview of your educational and career options. Whether you aim to specialize in social media marketing, digital marketing, or content creation, you’ll find valuable information to get started.

About Bakersfield

Bakersfield, located in the heart of California’s Central Valley, is a vibrant city known for its rich history, thriving agricultural economy, and growing business community. Home to iconic landmarks like the Kern County Museum and the Fox Theater, Bakersfield offers a blend of cultural and educational opportunities.

The city’s official website, Bakersfield City Website, provides additional details about its community resources and events. With its central location and proximity to larger metropolitan areas, Bakersfield is a great place to pursue higher education in the digital marketing and social media fields.

Social Media Degree Programs in Bakersfield, California

Currently, Bakersfield itself has limited options directly offering Social Media Degree programs. However, local students can explore a combination of digital marketing courses and nearby institutions offering relevant programs. Here’s a list of options:

  1. California State University, Bakersfield (CSUB)

    • Program: Bachelor of Science in Business Administration with a Marketing Concentration
    • Location: Bakersfield
    • Details: While CSUB does not offer a dedicated Social Media Degree, its marketing concentration covers essential topics like digital marketing strategies, consumer behavior, and campaign analytics. These courses provide a strong foundation for a career in social media marketing.
    • Website: CSUB Marketing Program

  2. Bakersfield College

    • Program: Certificate in Digital Marketing
    • Location: Bakersfield
    • Details: Bakersfield College offers a certificate program that includes coursework in social media platforms, content marketing, and digital advertising. This program is ideal for those seeking a quick, focused education to enter the workforce.
    • Website: Bakersfield College Digital Marketing

  3. Fresno State University (California State University, Fresno)

    • Program: Bachelor of Arts in Media, Communications, and Journalism with a Digital Media Option
    • Location: Fresno (Approximately 110 miles from Bakersfield)
    • Details: Fresno State’s program emphasizes digital media production, social media management, and online storytelling, making it an excellent choice for Bakersfield residents willing to commute.
    • Website: Fresno State Digital Media

Social Media Employment Opportunities in Bakersfield

Bakersfield’s local economy supports a growing number of businesses and organizations actively utilizing social media. Here are some major employers and agencies with strong ties to digital marketing and social media:

  1. KERO-TV (ABC23)

    • Industry: Media and Broadcasting
    • Location: Downtown Bakersfield
    • Details: KERO-TV, a local news station, frequently seeks professionals skilled in social media to manage online engagement and promote news content.
    • Website: KERO-TV Careers

  2. Bitwise Industries

    • Industry: Technology and Innovation
    • Location: Bakersfield
    • Details: Bitwise offers technology-focused programs and services, including digital marketing solutions. The company often hires for roles that integrate social media and digital strategies.
    • Website: Bitwise Careers

  3. Chevron Corporation

    • Industry: Energy and Petroleum
    • Location: Bakersfield
    • Details: As one of the largest employers in the region, Chevron relies on social media for public relations and community engagement, presenting opportunities for social media professionals.
    • Website: Chevron Careers

Prerequisites for Social Media Degree Programs

While prerequisites may vary by institution, most Social Media Degree programs require the following:

  • Educational Background: A high school diploma or equivalent is typically required for enrollment in associate or bachelor’s degree programs.
  • Minimum Age: Most programs require students to be at least 18 years old.
  • Entrance Exams: Some schools may request SAT, ACT, or other standardized test scores for admission.
  • Portfolio: For creative programs, such as digital media or content creation, a sample portfolio may be needed to demonstrate prior experience or interest.
  • GPA Requirements: Many programs have a minimum GPA requirement, often around 2.5 or higher.

Industry Certifications for Social Media Professionals

In addition to formal education, earning industry certifications can enhance your resume and demonstrate your expertise to employers. Here are some of the most recognized certifications for social media professionals:

  1. Hootsuite Social Marketing Certification

    • Provider: Hootsuite Academy
    • Details: This certification covers essential social media marketing skills, including campaign management and analytics.
    • Website: Hootsuite Academy

  2. Meta Certified Digital Marketing Associate

    • Provider: Meta (formerly Facebook)
    • Details: Ideal for beginners, this certification validates foundational knowledge in Meta’s platforms, including Facebook and Instagram.
    • Website: Meta Certifications

  3. Google Digital Marketing & E-commerce Certification

    • Provider: Google Digital Garage
    • Details: This comprehensive program includes modules on search engine optimization (SEO), online advertising, and social media marketing.
    • Website: Google Digital Garage

Get Started Today

Pursuing a Social Media Degree or certification in Bakersfield, California, can open doors to exciting career opportunities in digital marketing and social media management. Whether you choose a local college, a nearby university, or an online certification, take the first step toward building a successful future in this in-demand field. Contact one of the schools listed above to learn more about their programs and how you can enroll today.