Entertainment Business Programs in California

Getting an Entertainment Business Degree in California

California is the heart of the global entertainment industry, making it the ideal place to pursue an Entertainment Business Degree. This guide will explore the steps to earning this degree, highlight local programs, and provide insights into career opportunities in California. Whether you’re just starting or looking to advance your career, understanding your options is a critical first step.

An Entertainment Business Degree combines creative and business principles to prepare students for roles in managing, marketing, and producing entertainment content. Programs range from associate degrees to advanced graduate-level studies, often focusing on specializations such as entertainment marketing, intellectual property, or talent management.

Why Pursue an Entertainment Business Degree in California

California’s entertainment industry is unparalleled, with its iconic hubs like Hollywood and Silicon Valley. The state is home to some of the world’s largest entertainment companies, including Walt Disney Studios, Sony Pictures, and Netflix. The California Department of Education oversees higher education opportunities throughout the state, ensuring access to quality programs (California Department of Education).

The entertainment industry in California offers competitive salaries and promising job growth. For instance, producers and directors earn a median annual salary of $79,000, and the field is expected to grow by 8% from 2023 to 2033 (U.S. Bureau of Labor Statistics).

Prerequisites for Entertainment Business Programs

Admission requirements for Entertainment Business programs vary by institution but often include:

  • A high school diploma or equivalent.
  • A minimum GPA (typically 2.0 or higher for transfer students).
  • Standardized test scores (SAT or ACT), where applicable.
  • Submission of a portfolio or audition for creative programs.
  • Some programs may require prerequisite coursework in business or arts.

Graduate programs often require a bachelor’s degree, relevant work experience, and letters of recommendation.

Typical Program Curriculum

Entertainment Business programs blend coursework in business management with the creative aspects of the entertainment industry. Students can expect to study topics such as:

  • Entertainment marketing and branding
  • Intellectual property law
  • Financial management for media
  • Talent acquisition and representation
  • Project and event management

Program durations vary: associate degrees typically take two years, bachelor’s degrees four years, and master’s programs one to two years. Specializations, such as Entertainment Marketing or Film Production, allow students to tailor their education to career goals.

Entertainment Business Programs in California

1. The Los Angeles Film School

  • Program: Bachelor of Science in Entertainment Business
  • Location: 6363 Sunset Blvd, Hollywood, CA 90028
  • Details: Offers both on-campus and online options. Specializations include entertainment marketing and brand development.
  • Tuition: $94,000 (total for bachelor’s program)
  • Learn more

2. University of Southern California (USC)

  • Program: Graduate Certificate in the Business of Entertainment
  • Location: 850 W 34th St, Los Angeles, CA 90089
  • Details: A 16-unit graduate program focusing on entertainment marketing and finance. Ideal for professionals seeking advanced knowledge.
  • Tuition: $2,035 per unit
  • Learn more

3. California State University, Long Beach (CSULB)

  • Program: B.A. in Business Administration (with electives in Entertainment Business)
  • Location: 1250 Bellflower Blvd, Long Beach, CA 90840
  • Details: Offers a business administration degree with pathways in entertainment-related fields.
  • Tuition: Approximately $6,884 per year (in-state)
  • Learn more

4. Academy of Art University

  • Program: Online Associate of Arts in Entertainment Business
  • Location: 79 New Montgomery St, San Francisco, CA 94105
  • Details: Prepares students for entry-level roles in entertainment management and marketing.
  • Tuition: $24,000 per year
  • Learn more

Entertainment Industry Opportunities in California

California is home to world-renowned entertainment companies, offering abundant opportunities for graduates:

  • Walt Disney Studios

    • Headquarters: Burbank, CA
    • Known for groundbreaking animated films and global franchises.
    • Careers at Disney

  • Netflix

    • Headquarters: Los Gatos, CA
    • A global leader in streaming services and original content production.
    • Careers at Netflix

  • Sony Pictures

Industry Certifications

Earning additional certifications can enhance your expertise and marketability:

  • Certified Entertainment Professional (CEP)

  • Project Management Professional (PMP)

  • Entertainment Marketing Certification

    • Available through specialized workshops and industry organizations.

Cost and Financial Aid

Entertainment Business programs in California range from $6,000 per year for in-state tuition at public universities to over $40,000 annually at private institutions. Students can explore financial aid options, including:

Many schools also offer work-study programs and industry-specific scholarships.

Career Opportunities

Graduates with an Entertainment Business Degree in California can explore various roles:

  • Talent Agent: Represent artists and negotiate contracts.
  • Film Producer: Oversee film production from start to finish.
  • Marketing Manager: Develop campaigns for entertainment products.
  • Event Coordinator: Plan and execute entertainment events.

Joining professional organizations like the Entertainment Industry Association can provide networking and career development opportunities.

Get Started Today

California offers unmatched opportunities for aspiring entertainment professionals. With its world-class programs, vibrant industry, and supportive educational resources, now is the perfect time to take the next step toward your Entertainment Business Degree. Contact a school today to begin your journey into this exciting field.